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Library Marketing Basics

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What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

021.7 POL l

Penerbit

Lanham : Rowman & Littlefield Publishing., 2019

Deskripsi Fisik

xvi, 315 hlm.;24 cm.

Bahasa

English

ISBN/ISSN

9781442239623

Klasifikasi

021.7

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Perpustakaan
Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mark Aaron Polger

Versi lain/terkait

Lampiran Berkas

Komentar

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